AI Insights · Timothy · April 2025
Top 5 Film & Television Apps on iOS in the UK: Q1 2025 Performance
Explore the performance trends of leading film and television apps on iOS in the UK during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the performance of top film and television applications on the iOS platform in the United Kingdom showcased interesting trends. This data, sourced from Sensor Tower, highlights the dynamics of weekly downloads, revenue, and active users.
Amazon Prime Video experienced fluctuations in weekly revenue, starting at approximately $285K and concluding the quarter around $254K. Notably, revenue peaked at $342K in late February. Weekly downloads varied, reaching a high of about 95K in mid-January, while weekly active users remained stable, averaging around 1.1M.
Netflix maintained a steady revenue stream, with a notable increase to $220K in late February. Downloads saw a decline, starting at 76K and dropping to 36K by quarter’s end. Active users hovered around 3M, with a peak of 3.1M in mid-March.
Disney+ showed a significant surge in revenue, particularly in the last week of March, reaching approximately $2.3M. Downloads increased steadily, peaking at 48K in mid-March. Active users saw an upward trend, rising from 1.6M to 1.7M by the end of the quarter.
BBC iPlayer had a consistent download rate, starting at 44K and decreasing to 19K by the end of March. Active users fluctuated, with an initial high of 3.7M dropping to 2.7M at the quarter's close.
ITVX reported a steady revenue increase, reaching a peak of $347K in late February. Downloads showed variability, with a high of 50K in early February. Active users experienced growth, peaking at 1.1M in early February before settling around 623K by March end.
These insights offer a glimpse into the competitive landscape of film and television apps in the UK, with more detailed data available from Sensor Tower.
